Writing Sessions America

Your Talent Deserves to Be in the Room.

DATES November 12–15, 2026LOCATION Atlanta, Georgia

13th Annual Unplugged Music Experience & Conference
Featuring the 2026 Icon Awards

Unplugged Music Experience 2026 event artwork

Learn the Business. Expand Your Network. Get Closer to Opportunity.

Four days of music business education, industry conversations, listening sessions, networking, and creative collaboration, built for independent music professionals ready to participate in the conversation.

Get Your UME 2026 Ticket
Why the room matters

Build the knowledge behind
your next move.

Talent is a starting point. A sustainable music career also asks you to understand ownership, publishing, copyright, revenue, relationships, and entrepreneurship. UME is a place to explore the questions that shape the work around your work.

Come away with a clearer lens for protecting what you create, discussing the paths available to you, and building your approach with intention.

Being present creates opportunities to listen, contribute, introduce yourself, and be part of the conversation.

Our founders' perspective
Don't chase the money. Become the money, it will come to you if your blueprint, plan and presentation says you are the money without you saying anything.

Kevin Shine, Industry Veteran and Creator of Writing Sessions America.

What you can take into the work

Education. Empowerment. Proximity.

01

Education

Explore music business structures, publishing, ownership rights, copyright, film and television pitching, emerging music technology, and entrepreneurship.

02

Empowerment

Build practical knowledge to make informed decisions, develop a brand, protect your work, explore revenue opportunities, and think beyond releasing music.

03

Proximity

Join listening sessions and industry conversations alongside fellow creatives. Opportunities to share work and build relationships are part of the experience.

Writing Sessions America live panel discussion
The UME experience

A curated four-day flow.

Move through conversations and working knowledge that connect the creative and business sides of music.

  • Music business workshops & listening sessions
  • Film and television pitching
  • Content and copyright education
  • New technology & entrepreneurship
  • Fireside chats, Hitmaker programming & networking
  • The 2026 Icon Awards
Get Your UME 2026 Ticket

Your Seat in the Conversation

Creative Music Business

Who should attend

Built for the people moving music forward.

Independent Artists & Songwriters

An independent artist is a creator building and directing their own music career, often managing releases, brand, relationships, and business decisions outside a major-label structure. UME brings the practical conversation closer.

Producers & Engineers

Deepen relationships and expand your awareness of the conversations shaping opportunity.

Publishers & Sync Professionals

Engage with creators and programming centered on rights, pitching, and the business of music.

Indie-preneurs

An indie-preneur, or independent music entrepreneur, treats talent as a business by developing revenue opportunities, protecting ownership, building a professional brand, and making strategic decisions for sustainable growth.

Creative Music Business

The creative music business is the work behind the art: rights, publishing, copyright, licensing, branding, marketing, relationships, revenue planning, and professional presentation. UME is relevant when you are ready to strengthen that work.

Stay close to the conversation

Exclusive WSA updates right to your inbox.

Get Writing Sessions America news and music-industry opportunity alerts as they are shared.

13th Annual Unplugged Music Experience & Conference

Four-Day Schedule

Featuring the 2026 Icon Awards

November 12–15, 2026 | Atlanta, Georgia

UME 2026 conference panel experience
Thursday, November 12

UME KICKOFF PARTY/MIXER

Time 6:00 PM – 1:00 AM EST

Location Atlantucky Brewing
170 Northside Drive SW, Suite 96, Atlanta, GA 30313

Welcome Address hosted by Founder/CEO Kevin Shine

Keynote Speaker Darrell "Delite" Allamby, Platinum Producer

Live Radio: Quality Control Listening Session

Moderator: Timothy "Fontainn" Gayles
Panelists: Vic "Billboard Killer," 88 Fingaz, Allen "Bizkit" Arthur, Will Upshaw

Live Radio Kickoff Performance Showcase

10 selected songs from the Playlist Challenge

Friday, November 13

CONFERENCE PROGRAMMING

Time 10:00 AM – 5:30 PM EST

Location Rolling Out Magazine
770 English Avenue NW, Atlanta, GA 30318

The Music Indipreneur Workshop: "What's a Loan Out Corporation in Music Business"

Moderator: Angela J. Henry
Panelists: Ateara L. Garrison, Valarie Thomas Watson, Paula Orange

"Panel and Pitch" Film & Television Workshop & Music Listening Session (Virtual)

Moderator: Michele Vice-Maslin
Panelists: Barry Coffing, Adonis

"Content vs. Copyright": Making Money & Protecting Ownership Rights

Moderator: Yaz Mary Franco
Panelists: Joe Paul, Renata Lowenbraun, Keith Harrison, Ian Burke, Bobby Mardis, Michael "Benjy" Cruz

MLC Workshop: "Baby, I Got Your Money"

Dae Bogan, Head of Third Party Partnerships

Friday, November 13

13TH ANNUAL ICON AWARDS

13th Annual UME 2026 Icon Awards flyer

Time 7:00–10:30 PM EST | Formal Dress Code

Location Ray Charles Performing Arts Center at Morehouse College
900 West End Avenue SW, Atlanta, GA 30310

Red Carpet & Pre-Awards Reception

13th Annual Icon Awards Ceremony

Honorees

Fred "Toxic" Taylor, Demmette Guidry, Keith Thomas, Raheem "Kilo" Pugh, Gongu Roach, Jason Orr, Traci Hale, Rockwilder, Floyd "DanjaHandz" Nathaniel-Hill, Makeba Riddick-Woods, Blanco Brown.

Saturday, November 14

CONFERENCE PROGRAMMING

Time 10:00 AM – 7:45 PM EST

Location Rolling Out Magazine
770 English Avenue NW, Atlanta, GA 30318

"Where's the Love" Songwriter's New Tools and Bizness Workshop

Moderator: Ateara L. Garrison
Panelists: Roger Ryan, Keith Harrison, Kipper Jones, Gongu Roach
Featured Speaker: Michael "Benjy" Cruz

Live Radio: Quality Control Listening Session

Moderator: Timothy "Fontainn" Gayles
Panelists: Traci Hale, Kipper Jones, Tejai Moore, Amerika Sutton, Michael Gaines

SheEO vs CEO Workshop with Ameliaismore

WSA Fireside Chat with Lila Haralson

Hitmaker's Academy: Successful Music Indipreneur & Hitmakers Forum

Moderator: Kevin Shine
Panelists: Bernard "Focus..." Edwards Jr., Dana "Rockwilder" Stinson, Mike Will Made-It, Floyd "DanjaHandz" Nathaniel-Hill, Aldrin "DJ Toomp" Davis, Blanco Brown

Saturday, November 14

UME CLOSEOUT PARTY/MIXER

Time 7:00 PM – 1:00 AM EST

Location Atlantucky Brewing
170 Northside Drive SW, Suite 96, Atlanta, GA 30313

Film & Television Music "Panel and Pitch" Listening Session

Moderator: Kevin Shine
Panelists: Nicole Sanzio, Vincent Levy Bryant, Glenn "Gucci Gordy" Teague, Harold Durrett, Janet Wade

Live Radio Quality Control Listening Session

Moderator: Timothy "Fontainn" Gayles
Panelists: Darrell "Delite" Allamby, Fred "Toxic" Taylor, Dr. Hannon Lane, Chris Henderson, Blanco Brown

Live Radio Closeout Performance Showcase

10 selected songs from the Playlist Challenge

Sunday, November 15

CLOSING WORKSHOPS

Time 12:00–3:00 PM EST

Location To Be Announced

Raheem "Kilo" Pugh – Making of MisEducation of Lauryn Hill Documentary

Kevin Shine – UME 2026 Closing Event

JOIN THE MOVEMENT

Four days of industry access, education, fellowship, live performance, and opportunity, built for songwriters, producers, publishers, music executives, sync professionals, and independent music entrepreneurs.

Registration & Information: wsaume2026biz@gmail.com
Instagram: @WritingSessionsAmerica

All programming is subject to change.

WSA Membership

Community is part of the work.

Writing Sessions America is a collaborative, family-driven community focused on creativity, culture, education, professional development, and business growth for independent music professionals.

Membership places the conference within a wider commitment to learning, sharing knowledge, and moving forward together.

Before you register

Frequently asked questions.

UME 2026 takes place November 12–15, 2026.
UME 2026 is in Atlanta, Georgia. The confirmed Icon Awards venue is Morehouse College's Ray Charles Performing Arts Center. Other programming may take place elsewhere.
UME 2026 is for songwriters, independent artists, producers, engineers, publishers, sync professionals, aspiring executives, and independent music entrepreneurs.
New members are required to purchase a conference ticket alongside membership. Visit registration for current prices and terms.
Expect education, listening sessions, industry conversations, pitching, networking, creative collaboration, and the Icon Awards.
An independent artist builds and directs their own music career, often managing releases, brand, relationships, and business decisions outside a major-label structure. An indie-preneur, or independent music entrepreneur, develops their talent as a business, including revenue opportunities, ownership, brand, and strategic growth.
No. Participation creates opportunities to learn and connect, but individual introductions, contracts, placements, and career outcomes are not guaranteed.
Yes. All programming, speakers, venues, and times are subject to change.
November 12–15 · Atlanta

The Next Opportunity Might Start With
Showing Up.

Learn the business, grow your confidence and decision-making, expand your network, and get closer to conversations and creative community.

Get Your UME 2026 Ticket

New members are required to purchase a conference ticket alongside membership.

Get Your UME 2026 Ticket